Privacy policy
How we collect, use, and protect your personal information.
Last updated: 31 July 2026
Who we are
Happy Dentures Ltd (“we”, “us”, “our”) provides private denture services at its clinic in Hall Green, Birmingham, and through home visits across Birmingham and Solihull. This policy explains how we collect, use, and protect your personal information.
Data controller: Happy Dentures Ltd
Contact: admin@happydentures.co.uk
What information we collect
- Contact details: name, date of birth, address, phone number, email address
- Booking details: whether you would like to be seen at our clinic or at home, your appointment date and time, and, for a home visit, the address and any access notes you provide
- Health-related information: details relevant to your denture treatment, including scans of your mouth, treatment history, and any information you share about your dental needs
- Payment information: processed by our payment provider, Stripe. We do not store your full card details ourselves.
- Care home information (where applicable): the name of the care home and any staff contact details provided for coordinating a home visit
Why we collect it, and our legal basis
| Purpose | Legal basis |
|---|---|
| To provide your denture treatment | Performance of a contract |
| To process payment | Performance of a contract |
| To keep clinical records as required by dental regulation | Legal obligation / provision of health care (special category data) |
| To contact you about your booking | Performance of a contract / legitimate interest |
| To improve our service | Legitimate interest |
Health-related information is “special category data” under UK GDPR. We process this on the basis that it is necessary for the provision of health or social care, in line with Article 9(2)(h) of the UK GDPR, and in line with our confidentiality obligations as a regulated dental service.
Who we share your information with
- Dandy, our dental laboratory, to manufacture your denture based on your scan
- Stripe, our payment processor, to handle deposit and balance payments
- Our email service provider, to deliver booking requests made on our website to us
- Postcode and address lookup services, which receive only the postcode you enter, to check we visit your area and to list the addresses at it
- Regulatory bodies such as the CQC or GDC, where we are required to share information as part of our regulatory obligations
How long we keep your information
We keep clinical records for 11 years after your last appointment. This is the period the NHS Records Management Code of Practice sets for dental records. Other information is retained only as long as necessary for the purposes described above.
Your rights
Under UK GDPR, you have the right to:
- Access the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your information, in certain circumstances
- Object to or restrict certain processing
- Request your data in a portable format
- Complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your information
To exercise any of these rights, contact us at admin@happydentures.co.uk.
Security
We take appropriate technical and organisational measures to protect your personal information.
Cookies
Our website uses cookies. See our separate Cookie Policy for details.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page.
Contact us
admin@happydentures.co.uk / 0121 630 6980
Still have a question?
Call us on 0121 630 6980 and we will talk it through. You do not need to book anything first.